In addition to the paid campaign, a curated list of talent was sent the Greca Goddess. All content was organic. Shown are a few highlights of creative content that amplified brand awareness and visibility.

image via @ruslanagee.

image via @alexisren.

image via @cocobassey.

image via @soukeyna.

Partnering with Versace to create a custom influencer campaign to spread excitement about the launch of their Greca Goddess bag. Concept and brief ideation by me.

influencer: @mariaalia.

image via @jamilla.strand

reel via @ sarahlysander

image via @solangesmith.

image via @rainsford.

To celebrate the anniversary of Versace Fragrance’s Dylan Turquoise, I worked with the brand to execute an “Vintage Italian Summer on Film” campaign across TikTok/Instagram reels. Creative conception/briefing by me.

TikTok via @suedebrooks.

TikTok via @dananozime.

All talent received a Versace bathrobe, headband, and turquoise film camera to individually interpret the “Vintage Italian Summer” brief.

Reel via @izzymay16.

Reel via @cocobassey.

TikTok via @looseunicornss.

@chiarasampaio.

Top 25 talents received a turquoise canon film camera to encourage the shooting of content.

@piamance.

@cindymello.

@jadeswildparty.

@neginmirsalehi

@sukiwaterhouse

@camilacoelho

Cult Australian skincare brand launched late 2022 in Los Angeles with a studio on Melrose. Working with 4-month paid partners to build brand awareness. Creative concept and briefing by me. (deliverables include: consultations, in-store treatments, event attendance, + at-home rituals.

reel via @stellasimona.

reel via @stephhjelmeseth.

reel via @stephhjelmeseth.