CREATIVE INFLUENCER STRATEGY.

CREATIVE STRATEGY.

VERSACE.

Creative Ideation.

Partnering with Versace to create a custom influencer campaign to spread excitement about the launch of their Greca Goddess bag. Concept and brief ideation by me.
influencer: @mariaalia.
INFLUENCER RELATIONS.

image via @jamilla.strand
casting.

reel via @ sarahlysander
Account management.

image via @solangesmith.
image via @rainsford.

ORGANIC SEEDING.

In addition to the paid campaign, a curated list of talent was sent the Greca Goddess. All content was organic. Shown are a few highlights of creative content that amplified brand awareness and visibility.
image via @ruslanagee.
image via @alexisren.
image via @cocobassey.
image via @soukeyna.

CREATIVE IDEATION.

To celebrate the anniversary of Versace Fragrance’s Dylan Turquoise, I worked with the brand to execute an “Vintage Italian Summer on Film” campaign across TikTok/Instagram reels. Creative conception/briefing by me.
TikTok via @suedebrooks.
CASTING.

TikTok via @dananozime.
Amplifications.

All talent received a Versace bathrobe, headband, and turquoise film camera to individually interpret the “Vintage Italian Summer” brief.
Reel via @izzymay16.
ACCOUNT MANAGEMENT.

Reel via @cocobassey.
ORGANIC SEEDING.

TikTok via @looseunicornss.

RATIONALE.

CREATIVE IDEATION.

Cult Australian skincare brand launched late 2022 in Los Angeles with a studio on Melrose. Working with 4-month paid partners to build brand awareness. Creative concept and briefing by me. (deliverables include: consultations, in-store treatments, event attendance, + at-home rituals.
reel via @stellasimona.
CASTING.

reel via @stephhjelmeseth.
INFLUENCER AMBASSADOR RELATIONS.

reel via @stephhjelmeseth.